Creative Direction & Project Management Jan 2024 - Dec 2025
Management: Jade and Justin 

Label: The Flight Club Records and RCA 

​

Over a two-year period, I led the creative direction and creative project management of Sasha Keable's artist world following her signing to The Flight Club Records in partnership with RCA/Sony.
 

Responsible for the development of key campaign concepts, official visual assets, content, live creative, and wider artist-facing projects, I worked across all major creative touchpoints to help shape and evolve Sasha's creative identity. From commissioning creative teams to directing campaign assets and overseeing project delivery, I acted as a central creative lead across artist, management, label, marketing, PR, and production teams, ensuring a cohesive vision throughout her releases and creative output.